Cedric Casanova – half-French, half-Sicilian – had an illustrious career as an acrobat in Cirque du Soleil, but the time had come for him to hang up his tightrope. He returned to Sicily and spent a few months thinking about what he was going to do, feasting on the olives that his family grew in the small village of Salaparuta, and eating the bread, cheese and fish from the other local farmers. These delicacies tasted so incredible that he had the idea to sell them in Paris, and so he opened a grocery. With his skills as a showman, he very quickly became friends with the big chefs of the city, like Alain Ducasse, Pierre Gagnaire, Pierre Herme, and he ended up supplying all of them with produce for their restaurants. One grocery store became two, then one in London and a restaurant in Paris called La Tete dans L’Olive, meaning ‘head in the olives’.