Wednesday Wine Women: @masdeladame
Anne Poniatowski and Caroline Missoffe, two sisters, decided in 1995 to leave Paris and come back to the family vineyard, becoming the 4th generation at Mas de la Dame.
This was quite the challenge for these two journalists (Anne specialised in finance and management and Caroline in fashion) who did not have experience in winemaking. However, what they did have was a solid knowledge of Burgundy wines, thanks to their grandfather who was originally from that part of France.
Caroline decided to go back to school and follow a wine course in Dijon, while Anne focused on sales and new export markets. With the help of a consultant from the Rhône Valley (Jean-Luc Colombo) they made some drastic changes in the style of their family wines. It took some time but they also developed new “cuvées” by selecting the best vineyards of the domain.
In 1999, Anne and Caroline decided to take the organic turn. Caroline is now the President of the AOC Les Baux-de-Provence and last year Anne was elected Mayor of Les Baux-de-Provence.
Meet Anne and Caroline on my #WednesdayWineWomen here.